PPC AND ADVERTISING SET UP IN CASHCOWPRO
The goal of this feature is to show you your most profitable ad groups, campaigns and keywords
To see PPC on the Dashboard or use the Advertising feature, you will need to connect your CashCowPro account to Amazon's Advertising API. This is different and extra to connecting your Amazon account so we can sync your order stats.
How to set up PPC and Advertising in CashCowPro?
1. Make sure you are signed out of Seller Central
2. Go to Settings, then Amazon in CashCowPro
3. Select the Account you want to link in the top left corner. Each needs to be done separately.
4. Click Setup AMS for the account you want to connect
5. Login to your seller central account
The link is the same for EU and North America
To connect North America
Use your USA Amazon credentials to sign in.
To connect EU/UK
Use your EU Amazon credentials to sign in.
To connect both USA and EU
You will need to use your North America credentials to link North America, then sign out and redo the process and use your EU credentials to connect the EU
6. Done! Your account is connected and the data will show in 4 to 12 hours.
AD COSTS
Shows the total you spent on ads for the time period selected.
SALES
Shows the total sales revenue from ads for the time period selected.
PROFIT
Shows the total profit from ads for the time period selected.
ORDERS
Shows the total number of orders from ads for the time period selected.
ACOS
Shows the Average Cost of Sales (Ad Cost / Sales) as a % for the time period selected. The lower the better
IMPRESSIONS
Shows the total number of impressions from ads for the time period selected.
CLICKS
Shows the total number of clicks from ads for the time period selected.
CTR
Shows the total number of clicks / total impressions, for the time period selected.
CPC
Shows the average Cost Per Click, total cost of ads / number of clicks, for the time period selected.
AD CONVERSION RATE
Shows the conversion rate, number of orders/clicks from ads for the time period selected.