DASHBOARD Guide

This article explains all the features and terms found on the DASHBOARD in CashCowPro

To change which Seller Central Account / Marketplace is shown on the DASHBOARD, select the Seller Central account you want to see in the top left hand corner of CashCowPro

 

MAIN METRICS

 

SALES

This is your TOTAL sales revenue for the account(s) you have selected in the time period selected

*For PROMO / PROMOTIONAL SALES Amazon uses the FULL PRICE value of your item and deducts the discount under the PROMO FEES section 

EXAMPLE

Your PROMO is for 50% off. The original price is $20 and the PROMO price is $10

Amazon will use $20 to calculate your SALES revenue then deduct the $10 discount as a PROMO FEE. CashCowPro will also use $20 to calculate your SALES and show the discount under the PROMO FEE section of the DASHBOARD. 

See article on HOW DO I SELECT A CERTAIN MARKETPLACE IN CashCowPro?

 

 

UNITS

This is the TOTAL number of units of all your products you have sold for the account(s) you have selected in the time period selected

FULL This is the total number of FULL PRICE units of all your products you have sold for the account(s) you have selected in the time period selected

PROMO This is the total number of PROMO units of all your products you have sold for the account(s) you have selected in the time period selected

**ADD ARTICLE: HOW ARE PROMOS CALCULATED?**

 

 

ORDERS

This is the TOTAL number of orders of all your products you have sold for the account(s) you have selected in the time period selected

FULL This is the total number of FULL PRICE orders of all your products you have sold for the account(s) you have selected in the time period selected

PROMO This is the total number of PROMO orders of all your products you have sold for the account(s) you have selected in the time period selected

 

 

 

AVG. PRICE

Using the total SALES divided by the number of units sold for the time period selected

EXAMPLE

$10,000 in SALES for the LAST 7 DAYS

UNITS 1000 for the LAST 7 DAYS

AVG. PRICE = $10,000 / 1000 = $10 Per Unit

 

 

GROSS PROFIT

This is the NET payout you will receive from Amazon for the time period selected. Using the total SALES the following costs are remove

  • FBA FEES
  • PROMO FEES
  • PPC FEES
  • REFUNDS
  • VAT - CashCowPro no longer includes USA Taxes in the profit calculation. Your Profit is NOT affected. 

 

The full calculation can be seen by clicking the 

 

 

 

NET PROFIT

This is the NET PROFIT for the time period selected. Using the total SALES the following costs are remove

  • FBA FEES
  • PROMO FEES
  • PPC FEES
  • REFUNDS
  • VAT
  • LANDED COST (COST OF GOODS)

The full calculation can be seen by clicking the 

 

 

 

STOCK VALUE

This is the TOTAL value of your inventory. It is calculated by multiplying the current LANDED COST of the product by the number of units in stock. We then add all your SKUs Stock Values together to give you an indication of the value of your inventory.

EXAMPLE

LANDED COST $10

INVENTORY 200 Units

STOCK VALUE = $10 x 200 = $2,000

 

COG

This is the TOTAL Cost of Goods or LANDED COST of the units you sold during the time period selected.

EXAMPLE

If you sold 50 units of product A which had a LANDED COST of $10 and 20 units of product B which had a LANDED COST of $15 your COG would be

COG = (50 x $10) + (29 x $15) = $500 + $300 = $800

 

 

PPC

This is the TOTAL you spent on PPC during the time period selected

 

 

GROSS MARGIN %

This is your GROSS PROFIT / SALES for the time period selected

 

 

NET MARGIN %

This is your NET PROFIT / SALES for the time period selected

 

 

ROI %

This is your NET PROFIT / COST OF GOODS (or LANDED COST) for the time period selected

 

 

LANDED COST SETTINGS

This icon lets you update your LANDED COSTS or COST OF GOODS individually or via a CSV upload

To learn more click here

 

 

PREVIOUS PERIOD

This check box lets you compare the SALES of the current time period with the SALES of the previous time period. 

EXAMPLE

If you have selected LAST 7 DAYS this will show you the LAST 7 DAYS vs the LAST 7 DAYS before that

 

 

DATE RANGE / TIME PERIOD SELECTION

This section allows you to choose the time period for which the data is displayed on the dashboard

TODAY Shows data for today based on the AMAZON Marketplace you have selected 

YESTERDAY Shows data for yesterday based on the AMAZON Marketplace you have selected 

LAST 7 DAYS Shows data for the last 7 days EXCLUDING TODAY  

LAST 14 DAYS Shows data for the last 14 days EXCLUDING TODAY  

LAST 30 DAYS Shows data for the last 30 days EXCLUDING TODAY 

LAST 60 DAYS Shows data for the last 60 days INCLUDING TODAY

LAST 6 MONTHS Shows data for the last 6 MONTHS days INCLUDING TODAY

LAST 12 MONTHS Shows data for the last 12 MONTHS days INCLUDING TODAY

CUSTOM Shows data for the date range you have selected INCLUDING TODAY

 

 

TIME STAMP / REFRESH

This shows the last time the data was updated in CashCowPro for the Amazon account you have selected. By pressing REFRESH you will be shown the latest data available in CashCowPro.

 

 

TABLE SELECTION

BY SKU Shows the data in the DASHBOARD by SKU

BY DAY Shows the data in the DASHBOARD by DAY

CHART Shows the data in the DASHBOARD in Chart format

 

 

MAIN TABLE

PRODUCT IMAGE

PRODUCT

SKU

SALES

UNITS 

FULL PROMO

ORDERS

FULL PROMO

FBA FEES

PROMO FEES

REFUNDS

TAX / VAT

GROSS PROFIT

NET PROFIT

INVENTORY

BSR

 

 

 

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