How do I use the ROI ANALYSIS section of SELECTION?

Use this section to INSTANTLY analyze how your new potential product might perform over the next 12 months. 

 

If you make any changes to an existing ROI analysis for a product and SAVE this will override the old data. 

 

 

1. SELECT the Amazon MARKETPLACE you want to Analyze a product for

2. INPUT how much you expect to sell, the landed cost ect (see below for details)

3. BOOM your results are auto updated in the display below

 

AIM FOR PRODUCTS WITH

  • At least 50% MONTHLY ROI
  • TOTAL LEAD TIME 45 days or less
  • CASHFLOW more than $1000 per month
  • A BREAKEVEN DATE within the next 6 to 9 months the latest.

 

INPUTS

 

UNITS SOLD PER MONTH

Enter the ESTIMATED number of units you expect to sell of your product per month.

 

SALES PRICE

Put in the PRICE you plan to use on Amazon.

 

LANDED COST
Input the landed cost per unit for the product. You will need to ask your factory/supplier for the cost and include the Sea or Air freight (use an estimate if you dont have this yet). For more details SEE HERE.

 

SIZE

Put in the Amazon Size Tier for the product. Amazon classes products into STANDARD (lower FBA FEES) and OVERSIZE (Higher FBA FEES), please see here for more information. If you are not sure what to use, check a few other products in the Niche and use the same size tier as them.

 

WEIGHT

Enter in the weight of the product (Amazon Shipping Weight) in LBS. If you are not sure what to use, check a few other products in the Niche and use the same weight as them.

 

PPC SPEND

Enter how much you plan to spend on PPC per month, $300 per month, or $10 a day is a good start.

 

PRODUCTION (DAYS)

Enter in the factory production time. If you are not sure use 30 days.

 

FREIGHT (DAYS)

Enter in how long it will take to ship the product from your factory to Amazon. For small light items via Air Freight use 10 days, for large heavy items via Sea Freight use 40 days.

 

AMAZON HANDLING (DAYS)

Even after the product arrives it usually takes Amazon a few days to process the stock into your inventory. Use 5 days for this.

 

NAME TO SAVE AS

This lets you save the product to your My Potential Products Section. Hit SAVE.

 

 

RESULTS

 

INITIAL INVESTMENT

This is how much money you are likely to need just to order the product and ship it based on the landed cost you have entered.

If you think you will sell 1000 per month, the first order is 2 months of stock so 2 x 1000 = 2000pcs

The calculation is:

UNITS SOLD PER MONTH x 2  x LANDED PRICE = 1000 x 2 x $10 per unit = $20000 Upfront Investment.

 

INVENTORY ARRIVAL

Based on the PRODUCTION TIME, FREIGHT TIME, AMAZON HANDLING TIME this is when you goods will be ready for sale if you ordered today.

 

BREAK EVEN DATE

Based on your SALES PRICE, LANDED COSTS and expectation monthly sales this is the date when you should get back your full initial investment. Its when the profit you have made in total =  the money you invested upfront.

 

MONTHLY CASHFLOW

This is the NET PROFIT per month you can expect from this product based on the SALES PRICE and LANDED COSTS you entered.

 

MONTHLY ROI

This is your Return on Investment on the Cost of Goods sold each month.

ROI = NET PROFIT / COST OF GOODS

 

12 MONTH ROI

This is your Return on Investment on the Cost of Goods sold each year

ROI = NET PROFIT / COST OF GOODS

 

TABLE

 

START (TODAY)

This assumes you order the products today. The dates show the Income and Expenses for the next 12 months, by month.

 

UNITS SOLD

This is how many units you expect to sell per month. It starts calculating from TODAY + your total time to deliver the goods to Amazon. If your production time is 30 days, your freight time is 10 days and your Amazon handling time is 5 days, then your first order will realistically be 45 days from today.


SALES

This is the SALES REVENUE you can expect on Amazon based on your inputs

 

FBA FEES

This is the total FBA Fees for the month shown.


GROSS PROFIT

This is the Sales Revenue - FBA FEES for the month

 

INVENTORY

This is your stock level at the start of the month.

 

ORDER QUANTITY

This is how much stock the tool estimates you will need to order that month. It factors in lead time.

 

ORDER COSTS

Based on your order quantity, this is what you will need to spend on new stock that month. 

 

PPC FEES

This is your monthly PPC Costs

 

CASHFLOW

This shows your Cash Flow for the month. It is not NET PROFIT because you might have had to use some profit to re-order more stock. Its just your change in cash for that month.

 

CASH POSITION

Since you started the product this is your net cash position.  

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